Marketing Case Studies

Getting Back on Track

Case Study

Prior to 2008 this client invested heavily in marketing but during the recession cut back severely. They began 2015 only minimally visible to potential clients and out of touch with their client base. As the housing market returned, they were missing out on the upswing. RT Marketing understood what their company had gone through and where it needed to go. We moved right in and got them back on track by utilizing our marketing expertise for the remodeling industry.

Company Info

  • Well-established company in metropolitan area
  • In-house office and project staff adequate for growing work volume
  • Pre-recession had worked with marketing firm. During recession backed off to cut costs
  • Business at $1.75 million level
  • Current President NARI National—many outside obligations

The Problems

  • Stagnant business in an expanding marketing due to lack of marketing efforts
  • Need for new marketing resources within a controlled budget
  • Other marketing companies didn't uderstand their business and clients
  • Lack of in-house marketing expertise

The Solutions

  • Transformed existing brand to make company uniquely identifiable and name easily recognized
  • Exclusive HOMEStyle System was interperted into consumer-friendly terms
  • The target market was identified within specific towns and neighborhoods
  • Improved communication with past clients and prospects across multiple channels
  • Website was redeveloped and organized to be responsive with a clear message
  • New system was implemented for tracking sales and leads
  • RT Marketing works along side client to create successful marketing strategies

The Results

  1. Website bringing in regular leads and drawing great reviews
  2. Cross-channel marketing is reaching clients and leads on a regular basis
  3. Recognizable brand and message is clear and consistent
  4. HOMEStyle System is understandable and a great selling tool
  5. Owner cis able to better concentrate on his business and NARI because he's confident in his marketing
  6. 15% increased revenue in the first year with RT Marketing, even while establishing a foundation






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